Sunshine Matters

This summer, in correlation with our seasonal campaign, VISIT FLORIDA expanded our efforts to include visitors’ beloved dogs.  #DogsLoveFL was a fully integrated campaign designed to create a fresh way to highlight summer travel in Florida, including the creation of social conversations that allowed our Partners to showcase their product. Continue reading »

I am proud to announce that VISIT FLORIDA’s #LoveFL now has more than one billion earned impressions.  Since launching just over a year and a half ago, the hashtag has been increasingly embraced by Florida fans.  We know travelers are most influenced by recommendations from friends and family, and the #LoveFL initiative has proven to be a great way to celebrate the Sunshine State and capture that engagement.   Continue reading »

While the snow continues to fall in much of the U.S., VISIT FLORIDA is in the midst of our “Warmer Side of Winter” brand campaign.  Building on last year’s successful winter campaign, VISIT FLORIDA reminds potential travelers that Florida is the place to be this time of year, with a television spot featuring visitors literally flying over a host of the Sunshine State’s warm-weather settings. Continue reading »

I am pleased to share that VISIT FLORIDA and IMG have once again teamed up with two of the state’s top brands – the Florida Gators and Florida State Seminoles – to harness the passion associated with their storied rivalry games and direct it toward the promotion of travel throughout Florida.  In addition to the tradition-rich football game between FSU and UF on Nov. 29 in Tallahassee, VISIT FLORIDA is also sponsoring the “Share a Little Sunshine Showdown” matchups in basketball and all other Olympic sports.  The partnership between VISIT FLORIDA, IMG and the Universities garners an increase in awareness for VISIT FLORIDA’s Share A Little Sunshine in-state tourism advocacy platform. Continue reading »

Following a preview during today’s Board of Directors meeting in Palm Beach, VISIT FLORIDA announced the launch of our winter brand campaign inviting visitors to head to “the warmer side of winter.”  Every major destination competes for visitation this time of year as cold consumers look for a change of pace and environment.  VISIT FLORIDA’s new campaign reminds potential travelers that Florida is the place to be this time of year, with a television spot featuring visitors literally flying over a host of the Sunshine State’s warm weather settings. Continue reading »