Destination Marketing Works
VISIT FLORIDA’s 2011 spring advertising campaign generated $177 in incremental traveler spending in Florida for every $1 in advertising spend.
VISIT FLORIDA once again contracted with Strategic Marketing and Research, Inc. to determine the Return on Investment from the “Your Florida Side” domestic advertising campaign.
The campaign, now in its second year, used the proven “Your Florida Side” creative and utilized an increased budget quite efficiently. The result was a significant increase in advertising recall – from 35 percent to 52 percent. Beyond just the efficient media buy, the creative continued to receive excellent ratings from consumers. The campaign communicates key messages and motivates consumers to take action. The ratings of this campaign place it among the top 10 percent of destination campaigns that Strategic Marketing and Research, Inc. has measured. Continue reading »
Will Seccombe
President & CEO
