Sunshine Matters

While Viva Florida 500 is a year-long commemoration of the discovery of the Sunshine State by Spanish explorer Juan Ponce de Leon and his crew, April marks the celebration’s biggest push.  To kick things off, VISIT FLORIDA participated in a press conference hosted by Florida Secretary of State Ken Detzner on April 2 to coincide with the actual anniversary of Ponce de Leon’s landing.  One of the big announcements was the impending arrival of El Galeón, a replica of Spanish ships from 500 years ago, that would be sailing from Spain to Puerto Rico and on to four ports of call in Florida. Continue reading »

I’m delighted to say that today, VISIT FLORIDA announced the launch of our new “Your Florida Side” marketing campaign.   It features vibrant imagery that combines both familiar and unexpected Florida scenery with action verbs encouraging consumers to “embrace,” “unleash,” “awaken,” and “release” their Florida side.   To read the social media release that went out today, please visit http://pitch.pe/44428 Continue reading »