Sunshine Matters

This year marked the first time Brand USA, VISIT FLORIDA and our Partners participated in ITB Asia, held recently in Singapore.  VISIT FLORIDA co-branded a Florida Pavilion under the Brand USA umbrella along with our Partners from the Greater Miami Convention & Visitors Bureau and Universal Orlando.  Now in its fifth year, more than 8,500 attendees participated in this three-day, business-to-business, appointment-based trade show which has quickly become the leading event of its kind for the Asian travel market. Continue reading »

So far, this is shaping up to be another great year for the the five Official Florida Welcome Centers that are managed and operated by VISIT FLORIDA.  More than 1.3 million visitors have already come through the Florida Welcome Centers from January to June, representing a 2.8 percent increase from the same period last year. Continue reading »