Sunshine Matters

Recent analysis shows that people who view VISIT FLORIDA’s “Insider” content are more engaged with our website overall.  These people are 25 percent more likely to complete a “conversion,” which could be anything from ordering a Florida travel guide to clicking through to one of our tourism industry Partner’s website listings.  Continue reading »

On January 5, VISIT FLORIDA launched a new look for VISITFLORIDA.com.  Rather than set it and forget it, we are now looking at the analytics for January and February to answer the question – did we make the right changes?  It seems we did.  Here’s a look at some of the larger changes and how they’ve affected the site’s numbers: Continue reading »