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Tag: VISIT FLORIDA Insiders


Meet the 2014-2015 VISIT FLORIDA Insiders

August 5th, 2014 — 1:52pm

VISIT FLORIDA Insiders are visitors’ guides to Florida, taking them along for the ride as they explore all the Sunshine State has to offer.  As Floridians from all walks of life, the Insiders are experts on all things Florida, including beaches, shopping, entertainment and luxury, food and dining, smart travel, culture, family travel, outdoors and nature, golf and off the beaten path.  With their blogs, articles, photos, videos and radio and television appearances, VISIT FLORIDA’s Insiders answer visitors’ questions and share the latest happenings and the cultural richness that make Florida so compelling for residents and visitors alike. Continue reading »


Phillip Ward
Deputy Editor
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Allow Me to Introduce the 2013-2014 VISIT FLORIDA Insiders

August 1st, 2013 — 2:21pm

Viva Florida InsiderVISIT FLORIDA Insiders are visitors’ guides to Florida, taking them along for the ride as they explore all the Sunshine State has to offer.   As Floridians from all walks of life, they’re experts on all things Florida, from beaches and shopping to entertainment and dining.   With their blogs, articles, photos, and radio and television appearances, VISIT FLORIDA’s Insiders answer visitors’ questions while sharing the latest happenings and the cultural richness that make Florida so compelling for residents and visitors alike. Continue reading »


Phillip Ward
Deputy Editor

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More Insiders, More Topics, More Content

June 28th, 2012 — 3:44pm

The VISIT FLORIDA Insiders program is growing.

In 2012-13, we will have 15 Insiders covering 14 topics.  That’s two more Insiders and one more topic.  Which means more content about what Florida has to offer.

One of the revelations of having freelance journalists write, film and photograph stories of Florida is there is plenty of delicious food and drink out there.  So we’re breaking up the Dining, Entertainment and Luxury topic.

Current Insider Rachelle Lucas will cover food, from Grits a Ya Ya to food trucks. Continue reading »


Kevin McGeever
Senior Editor

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Coming Soon: A 10th Insider (Think Hungry)

March 2nd, 2012 — 10:23am

Some changes are ahead in Fiscal Year 2012-13 for VISIT FLORIDA’s Insiders, our roster of experts who engage tourists with consumer-oriented news in videos, on their blogs and in social media.

Here are the two big headlines:

First, we will add a 10th Insider.  We’ll pull Dining away from Entertainment & Luxury to create Food & Dining.  Think restaurants, of course, and food trucks and ribs festivals and hot dog stands.

Second, VISIT FLORIDA (and specifically me as Senior Editor) will assume management of the Insiders.  My team and I will edit their blog posts and stories, monitor their social media campaigns and collaborate on video themes. Continue reading »


Kevin McGeever
Senior Editor

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What Is a Story?

December 19th, 2011 — 9:48am

VISIT FLORIDA, an industry thought leader on so many fronts (see: Google Currents), has established a new standard with the conception, reporting and production of original content. This initiative started with the Insiders, the cast of bloggers who write consumer-friendly posts on such hot topics as beaches and family travel. And it continues with the VISIT FLORIDA Travel Wire,  a network of veteran journalists who write, photograph and film stories of Florida which are then made available to such trusted publications as the Palm Beach Post and St. Petersburg Times. We understand this strategy: Stories, independently reported and including people like us, inspire travel.But here’s a more complicated question I’ve heard recently:  What is a story? Continue reading »


Kevin McGeever
Senior Editor

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