We're sorry, but to display this page properly, you will need to update your browser.

Tag: VISIT FLORIDA magazine


Study Finds 78% of VISIT FLORIDA Website Users Traveled to Florida

March 29th, 2012 — 11:57am

As the state’s official source for travel planning, VISIT FLORIDA provides visitors with two key resources for discovering all there is to see and do in the Sunshine State.  The first is VISITFLORIDA.com, the most trafficked destination marketing organization website in the country.  The second is the VISIT FLORIDA Magazine, the state’s premier travel planning publication.

The most significant driver for traffic to the website and readers of the magazine is VISIT FLORIDA’s highly-successful domestic advertising campaign, Your Florida Side Is Calling.  For every $1 spent on tourism marketing, VISIT FLORIDA generates more than $177 in tourism spending and $11 in new sales tax collections.

In an effort to better understand the role the website and magazine play in converting viewers into visitors, VISIT FLORIDA commissioned a conversion study designed to measure the impact of these two tools and overlay those results with the advertising effectiveness research to see the comparative impact.  The study revealed that, of the 4.5 million visitors to the website during the survey period (excluding residents/relocators), 78% subsequently traveled to the state – representing 3.5 million visitors.  Among those website visitors who had not decided to visit the state prior to going to the site, 56% subsequently traveled to Florida.  This totaled one million visitors whose direct spending equaled $3.4 billion. Continue reading »


Vicki Allen
Research Manager
Share

Comment » | Uncategorized

VISIT FLORIDA Offers Rich Travel Planning Content Free of Charge

February 29th, 2012 — 12:32pm

I am pleased to announce that the Florida Official Transportation Map and the 2012 VISIT FLORIDA Magazine are now available.  Both publications provide rich Florida travel planning content that is also available online and on mobile devices.

As the official source for travel planning, VISIT FLORIDA is proud to provide these resources free of charge as a service to visitors around the world.  User-friendly print versions of publications like the Florida Official Transportation Map simply wouldn’t be possible without our generous sponsors, particularly The Beaches of Fort Myers & Sanibel. Continue reading »


Kimberly Faulk
VP, Marketing Solutions & Sales
Share

Comment » | Uncategorized

VISIT FLORIDA Is First DMO in the World to Publish Content on Google Currents

December 9th, 2011 — 11:13am

I am proud to announce that VISIT FLORIDA is working with Google to publish travel stories on a new smartphone and tablet application called Google Currents that has just been released.

Launching on Android devices, iPads and iPhones, Currents lets users explore online magazines and other content with the swipe of a finger.  VISIT FLORIDA’s work with Google is the first of its kind between the search engine giant and a destination marketing organization. Continue reading »


Will Seccombe
President & CEO
Share

Comment » | Uncategorized

2011 VISIT FLORIDA Magazine Offers Rich Travel Planning Content Via Print, Online and Mobile

January 25th, 2011 — 5:37pm

The 2011 edition of the VISIT FLORIDA Magazine, VISIT FLORIDA’s premier travel planning publication, is now available.  This signature product has evolved into serving three important roles.  First, as a comprehensive stand-alone magazine filled with articles and images highlighting many of the activities and destinations of interest to visitors in the Sunshine State.  Second, as a companion piece for the extensive content available through the award-winning VISITFLORIDA.com website.  Third, and new this year, as a resource for locating the rich mobile content from the website now accessible via smartphone.  Continue reading »


Jill Stewart
Internet Manager
Share

Comment » | Uncategorized

Back to top