Sunshine Matters

Last month, VISIT FLORIDA’s Public Relations team conducted a cross-Canada media tour to hold one-on-one appointments with Canadian media. International visitors are critical to Florida’s tourism revenue. On average, they stay longer and spend 1.9 times more per person than domestic visitors, making them an essential component in delivering high yield. Canada is Florida’s number one international market, welcoming 3.2 million visitors in 2016. Continue reading »

VISIT FLORIDA recently unveiled our newly revamped website VISITFLORIDA.org.  Unlike VISITFLORIDA.com, VISITFLORIDA.org is an industry-facing website that provides tools and resources for the Florida tourism industry. Partners can use the site to access programs and find opportunities that are available to them through our marketing team and other departments. Continue reading »

As the official destination marketing organization charged with promoting Florida as a leisure travel and meetings destination, VISIT FLORIDA plans and implements a wide variety of sales and marketing initiatives.  Our goal is to deliver the right message, through the right medium, to the right audience, at the right time, in order to maximize the economic impact of travel to the Sunshine State. Continue reading »