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Tag: VISIT FLORIDA Marketing Planner


VISIT FLORIDA Interacts with 2,000+ Travel Trade at Cruise360 2016

June 23rd, 2016 — 2:45pm

Florida BoothThe travel trade market, including travel agents, tour operators and other buyers and sellers of travel products, is a vital distribution network for Florida’s tourism industry.  Research shows that nearly five percent of domestic visitors to Florida use a travel agent to book accommodations and seven percent use a travel agent to reserve their air transportation.  To stay top of mind with travel trade representatives who book pre and post stays to our cruise destinations, VISIT FLORIDA recently exhibited at the Cruise Line International Association’s Cruise360 in Vancouver, B.C. Continue reading »


Brenda L. Bryant
Marketing & Event Planner
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VISIT FLORIDA & Partners Reach Key Travel Trade in Dallas and Chicago

April 19th, 2016 — 12:47pm

Photo 4Travel trade, including travel agents, tour operators and other buyers and sellers of travel products, is a vital distribution network for Florida’s tourism industry.  Research shows that nearly five percent of domestic visitors to Florida use a travel agent to book accommodations and seven percent use a travel agent to reserve their air transportation.  To stay top of mind with travel trade representatives in some of our key domestic markets, VISIT FLORIDA and our Industry Partners have recently hosted several educational events for travel agents in Dallas and Chicago. Continue reading »


Brenda L. Bryant
Marketing & Event Planner

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Florida Destinations Host Travel Trade and Media as Part of Huddle 2016

March 28th, 2016 — 1:43pm

China group at Miami Seaquarium Pre-Huddle FAMTo leverage international travel trade and media already visiting the Sunshine State to attend our signature event Florida Huddle, VISIT FLORIDA organized seven highly successful pre- and post-familiarization (FAM) tours of several Florida destinations.  Co-hosting these FAMs with local CVBs and other tourism businesses allowed key international travel trade representatives and travel writers to experience for themselves all that Florida has to offer so they can share their personal experiences with clients and readers back home. Continue reading »


Paul Phipps
Chief Marketing Officer

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VISIT FLORIDA & Partners Expand Marketing Efforts in Colombia

March 24th, 2016 — 4:36pm

ANATORanked fifth among countries for international visitation to the Sunshine State in 2015, Colombia is an important global market for VISIT FLORIDA.  To ensure Florida stays top of mind for in-country travel trade, media and consumers, our International Sales & Market Development team recently completed a two-month activation program consisting of travel agent training workshops, a Florida Section at the 35th edition of ANATO, and a two-day on site sales activation in Bogota following the show with 11 of our Florida Industry Partners. Continue reading »


Carolyn Jones
Manager, International Sales & Market Development

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Florida Welcomed 15.2 Million International Visitors in 2015

March 22nd, 2016 — 12:47pm

VISIT FLORIDA’s newly released preliminary international visitor numbers show that Florida welcomed 15.2 million international visitors from 190 countries who spent more than $15.8 billion in the Sunshine State in 2015.  Canada continues to be the top international country for travel to Florida, with more than 3.9 million visitors spending $4.1 billion.  The U.K. ranked second overall and first among overseas visitors to Florida, with 1.7 million visitors.  Brazil, Argentina and Colombia round out the top five international countries for visitation to Florida. Continue reading »


Alfredo Gonzalez
Vice President, International Sales & Market Development

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