Sunshine Matters

VISIT FLORIDA’s newly released preliminary international visitor numbers show that Florida welcomed 15.2 million international visitors from 190 countries who spent more than $15.8 billion in the Sunshine State in 2015.  Canada continues to be the top international country for travel to Florida, with more than 3.9 million visitors spending $4.1 billion.  The U.K. ranked second overall and first among overseas visitors to Florida, with 1.7 million visitors.  Brazil, Argentina and Colombia round out the top five international countries for visitation to Florida. Continue reading »

VISIT FLORIDA and three of our Industry Partners recently attended IBTM World in Barcelona, Spain.  IBTM World, formerly known as EIBTM, is the leading global event for the meetings and events industry.  The three-day show provides a strong business environment, as well as professional education and networking opportunities, for exhibitors, hosted buyers and trade visitors. Continue reading »

In 2014, the United Kingdom ranked No.2 in top countries with international visitation to Florida, welcoming more than 1.6 million British travelers who spent $1.5 billion.  With direct airlift from the U.K. and service increasing in Ireland over the last year, VISIT FLORIDA continues to coordinate programs in this key market to keep Florida top-of-mind and increase visitation to Florida.  In the past few months, VISIT FLORIDA’s International team has been working diligently in the U.K. hosting and participating in several programs in market. Continue reading »

VISIT FLORIDA’s German PR team recently hosted a media reception and dinner in Hamburg, Germany.  Hamburg is the most historic publishing location in Germany, with a wide variety of high-circulation magazines and online publications.  Leveraging the German media through media receptions and other PR initiatives allows VISIT FLORIDA to keep Florida top-of-mind and continue the popularity of German travel to the Sunshine State. Continue reading »

Through our partnership with Pitbull, VISIT FLORIDA was able to host 15 travel industry VIPS from around Mexico as part of his Pitbull Miami fragrance launch party last week in Mexico City. The event, which drew more than 50 guests, was held at the beautiful Four Seasons Hotel in the heart of the city. Continue reading »