March 14th, 2012 — 11:30am
VISIT FLORIDA Senior Editor Kevin McGeever (oh, that’s me) will join the Poynter Institute as visiting faculty for an April news conference and workshop series called “Creating Credible Content.” The seminar will “focus on teaching corporate communicators and digital content providers how journalism skills and values can help build trust relationships with their audiences.”
VISIT FLORIDA has been an industry thought leader with content marketing (see: Google Currents). The hiring of a senior editor and the birth of the VISIT FLORIDA Travel Wire have established a new standard with the conception, reporting and production of original content. Continue reading »
Kevin McGeever
Senior Editor
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December 19th, 2011 — 9:48am
VISIT FLORIDA, an industry thought leader on so many fronts (see: Google Currents), has established a new standard with the conception, reporting and production of original content. This initiative started with the Insiders, the cast of bloggers who write consumer-friendly posts on such hot topics as beaches and family travel. And it continues with the VISIT FLORIDA Travel Wire, a network of veteran journalists who write, photograph and film stories of Florida which are then made available to such trusted publications as the Palm Beach Post and St. Petersburg Times. We understand this strategy: Stories, independently reported and including people like us, inspire travel.But here’s a more complicated question I’ve heard recently: What is a story? Continue reading »
Kevin McGeever
Senior Editor
Comment » | Uncategorized
