Sunshine Matters

I’m delighted to say that today, VISIT FLORIDA announced the launch of our new “Your Florida Side” marketing campaign.   It features vibrant imagery that combines both familiar and unexpected Florida scenery with action verbs encouraging consumers to “embrace,” “unleash,” “awaken,” and “release” their Florida side.   To read the social media release that went out today, please visit http://pitch.pe/44428 Continue reading »

Thanks so much to everyone who attended the 42^nd Annual Governor’s Conference on Tourism!  This year’s event was a rousing success and I attribute much of that to the hard work and dedication of all the staff at VISIT FLORIDA.  The Fontainebleau was a spectacular host location and the food and service they provided were unparalleled.  I also want to personally thank each of the exhibitors and sponsors who participated in a variety of ways and without whom an event of this magnitude would not have been possible.
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