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VISIT FLORIDA ANNOUNCES THREE NEW APPOINTMENTS TO BOARD OF DIRECTORS

By on April 2nd, 2018 — 9:00am

Today, I am proud to announce the appointment of Frank Belzer, Susan Jacobs and Scott Shalley to the VISIT FLORIDA Board of Directors. Belzer, Jacobs and Shalley were confirmed as members of the VISIT FLORIDA board during the recent Enterprise Florida Board of Directors meeting held in West Palm Beach on March 15. The new members, who have already been approved by the Florida Department of Economic Opportunity, fill vacated seats.  

I’m very excited to have these three distinguished leaders join our Board of Directors and I look forward to their contributions. Their diverse experience and perspectives will be valuable as we work to strengthen Florida’s share of the global travel market.

Frank Belzer  is the SVP of Sales Management at Universal Orlando Resort where he oversees all domestic and international sales strategies. He fills the regional seat and was appointed for a term beginning March 23, 2018, and ending June 30, 2019.

Susan Jacobs is the Senior Vice President of Marketing at The Hertz Corporation where she leads the growth efforts for the Dollar and Thrifty brands, as well as Value Added Services marketing and creative services. She fills the dedicated car rental seat and was appointed for a term beginning April 1, 2018, and ending June 30, 2018.

Scott Shalley is the President & CEO of the Florida Retail Federation (FRF) where he maintains responsibility for all areas of FRF operations including oversight of FRF Services, FRF Realty and other related ventures. He fills the dedicated retail seat and was appointed for a term beginning March 23, 2018, and ending June 30, 2018.

VISIT FLORIDA’s 31-member Board consists of 16 regional seats appointed to represent all geographic areas of the state, and 15 additional seats that represent key sectors of the Florida tourism industry. The VISIT FLORIDA Board of Directors is the organization’s private sector governing body that, along with the members of its 11 committees, provide guidance, input and insight into the evolution of VISIT FLORIDA’s marketing programs.

To learn more about the VISIT FLORIDA Board of Directors, visit https://www.visitflorida.org/about-us/who-we-are/board-of-directors/.

Frank Belzer    Susan Jacobs    Scott Shalley
(From left to right: Frank Belzer, Susan Jacobs, Scott Shalley)


Ken Lawson
President & CEO
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