Sunshine Matters

Following last month’s Digital Innovation Forum in California, VISIT FLORIDA and five Industry Partners turned learning into action by partnering with Twitter to promote the unofficial start of summer.  Yesterday, VISIT FLORIDA sponsored the Promoted Moment and Promoted Trend.  The “story” – #SummerStartsNow – in Florida, targeted all Twitter users in the United States. Continue reading »

As we approach the start of the 2016 Hurricane Season, I wanted to share the resources and action steps VISIT FLORIDA has developed to ensure Florida’s visitors have access to real-time, hyper-local information.  It is our hope that these efforts will allow our visitors to make the most informed travel-planning decisions possible in preparation for a potential weather threat that might impact the state. Continue reading »

Brand USA launched its USA MegaFam 2016 last week, which included seven itineraries spanning 16 states with destinations hosting a total of 100 travel agents, travel consultants and reservation specialists.  The “Southern Shine” itinerary kicked off in the Sunshine State before moving on to locations in Georgia and South Carolina, and concluding with a finale presentation in California today.  The “Southern Shiners” group included 15 elite travel agents from England, Scotland and Ireland who were hand-picked by Brand USA. Continue reading »

Attendee registration for the 2016 Florida Governor’s Conference on Tourism is now open.  This year, VISIT FLORIDA’s No. 1 signature event, which serves as the state’s premier educational conference for the tourism industry, will be held September 7-9 at the Hilton Orlando. Continue reading »

VISIT FLORIDA’s 2016 Flagler Awards competition is underway and now accepting entries from the countless organizations and individuals who use their talents to market Florida to the world.  The deadline for entries is next Friday, May 27. Continue reading »