Sunshine Matters

The 2016 Florida Governor’s Conference on Tourism in Orlando offered some important takeaways worth sharing.  With more than thirty experts discussing the most current trends in marketing, consumer behavior and issues impacting our business, it was hard to nail down the most critical takeaways.  But, for our industry Partners who might have missed the event, we were up for the challenge.  Here are our top 10 takeaways: Continue reading »

VISIT FLORIDA recently hosted its annual Florida Governor’s Conference on Tourism at the Tampa Bay Convention Center in Tampa, Fla.  The event is VISIT FLORIDA’s premier annual educational forum for the Florida tourism industry.  We are proud to announce that this year’s conference had the highest attendance since 2002, with more than 1,100 attendees. Continue reading »

I am pleased to announce that during last evening’s awards gala in New York City, Hospitality Sales & Marketing Association International (HSMAI) recognized Susannah Costello, VISIT FLORIDA’s Vice President of Global Brand, as one of its “Top 25 Most Extraordinary Minds in Sales & Marketing.” This distinction marks Susannah as one of the “best of the best” in the hospitality, travel and tourism industries for 2014.  Two other Florida tourism industry leaders were named to this year’s list – Vince LaRuffa with Universal Orlando Resort and Jack Wert with the Naples, Marco Island, Everglades Convention & Visitors Bureau. Continue reading »

Today during the 47th Annual Florida Governor’s Conference on Tourism, VISIT FLORIDA executives Paul Phipps and Susannah Costello announced several upcoming marketing initiatives.  To view the infographic, press releases and videos on these initiatives, please click here. Continue reading »

I am proud to announce that today’s launch of the Florida Beach Finder marks the culmination of a year-long project to showcase the state’s beaches to visitors from around the globe.  VISIT FLORIDA has unveiled online tools allowing travelers to virtually walk hundreds of miles of Sunshine State beaches – from legendary locations such as Miami Beach to lesser-known sanctuaries such as Cayo Costa. Continue reading »