Sunshine Matters

VISIT FLORIDA has been recognized alongside National Geographic and NASA for its pioneering work with 360-degree video storytelling.  That’s pretty good company.

Six months ago in this space, we reported that the hot topics at the annual Consumer Electronics Show were 360-degree video and virtual reality, or VR. Continue reading »

According to the latest statistics from Ctrip, China’s largest and most prestigious online travel agency, Orlando ranked No. 1 as the “Destination with the Fastest-Growing Air-Ticket Orders,” reflecting a 700% year-over-year increase from 2015.  To capitalize on this ranking, as well as the October 1 start of China’s Golden Week – the country’s second most popular long-haul vacation holiday – VISIT FLORIDA and several of our Industry Partners recently arranged to bring nine key Chinese tour operators on a four-city familiarization tour that included Orlando and other popular destinations in Central and South Florida. Continue reading »

Attendee registration for two signature VISIT FLORIDA events – the Digital Innovation Forum: Silicon Valley and the Digital Innovation Forum: Florida – is now open.  Though distinctly different, these two events share a common goal: to showcase digital thought-leadership and education to the travel and tourism industry. Continue reading »

VISIT FLORIDA recently hosted a media mixer at the US Open Tennis Championships in New York to promote the Sunshine State.  Hosting media mixers and receptions in key target markets allows VISIT FLORIDA and our Partners the opportunity to meet, network with and pitch to a targeted group of media at one time.  This face-to-face interaction allows us to build relationships with the media and garner more coverage of Florida. Continue reading »

In 2015, the number of Chinese outbound travelers increased by 15%, reaching an all-time high of 133 million.  As this number increases, VISIT FLORIDA continues to focus its PR efforts to reach Chinese consumers with a passion for travel. Of the nearly 300,000 Chinese travelers who visited Florida in 2015, 93% named shopping as their No. 1 activity.  Based on this research, VISIT FLORIDA recently hosted a group of Chinese fashion key opinion leaders, also known as influencers, on a South Florida familiarization tour. Continue reading »