Sunshine Matters

I am pleased to announce the unveiling of the VISIT FLORIDA German TripTuner tool, Finde Dein Florida. VISIT FLORIDA partnered with TripTuner, the technology behind the award-winning Florida Beach Finder to create a compelling new discovery engine to serve German travelers.  Promoted in consumer media and on trade partner websites, this image-rich tool is the perfect resource for travelers to personalize their travel options to Florida’s beaches, attractions and beyond.

Like the Florida Beach Finder, this German-language tool will allow Germans to “tune” their Florida preferences in four ranges of activity personalities.  To make the tool even more efficient, visitors who already know the region of the Sunshine State they are visiting or wish to visit can select that region before tuning their preferences, which will allow them to find activities close to their preferred destinations.  Once preferences are tuned, visitors can choose from the list of matched options to virtually “walk” through Florida’s destinations using our immersive Street View imagery on Google Maps or simply get more information. 

As one of the top five international markets, Florida hosted 446,000 German visitors in 2014 who spent more than $312 million.  German travelers who visit Florida primarily travel for leisure, preferring activities such as shopping, sightseeing, visiting the countryside and touring national parks and monuments.  The Florida Finder capitalizes on the popularity of these off-the-beaten-path activities to provide visitors with all of their options and bring attention to some of Florida’s lesser-known experiences.

In addition to the Florida Finder, we also partnered with TripAdvisor to launch a custom German video hub that is unique to VISIT FLORIDA and its participating partners.  The hub, which is live on TripAdvisor.de, features fresh Florida videos as well as links to the Finde Dein Florida tool.

Both the TripAdvisor hub and the Finde Dein Florida tool link to VISIT FLORIDA’s German microsite, where visitors can find a wealth of German-language content about Florida destinations and experiences.  To explore all of VISIT FLORIDA’s marketing opportunities, visit our online marketing planner at VISITFLORIDA.org/planner.