We're sorry, but to display this page properly, you will need to update your browser.

Tag: Susannah Costello


VISIT FLORIDA Invites Visitors to Enjoy “The Warmer Side of Winter”

January 15th, 2014 — 11:49am

Following a preview during today’s Board of Directors meeting in Palm Beach, VISIT FLORIDA announced the launch of our winter brand campaign inviting visitors to head to “the warmer side of winter.”  Every major destination competes for visitation this time of year as cold consumers look for a change of pace and environment.  VISIT FLORIDA’s new campaign reminds potential travelers that Florida is the place to be this time of year, with a television spot featuring visitors literally flying over a host of the Sunshine State’s warm weather settings. Continue reading »


Paul Phipps
Chief Marketing Officer
Email or Share This

Comment » | Uncategorized

VISIT FLORIDA Unveils Major Fall Brand Campaign

September 12th, 2013 — 2:37pm

Fall Campaign AdI am proud to share that today VISIT FLORIDA announced the launch of a major fall brand campaign focused on targeting young and mature child-free travelers.  The announcement was made during a presentation at our 46th Annual Florida Governor’s Conference on Tourism.  While fall has historically been slightly softer in terms of visitation, individual visitor spending for that period is the highest – with an average of $133 per person per day.  Research indicates that if just 20 percent of the state’s visitors were to stay one more day, Florida’s economy would benefit from a nearly $2 billion spending increase. Continue reading »


Will Seccombe
President & CEO

Comment » | Uncategorized

Florida’s Tourism Industry Has Much to Celebrate

May 9th, 2013 — 5:13pm

National Travel & Tourism Week logoThis week, Florida joins the rest of the nation in celebrating the importance of tourism during the annual National Travel & Tourism Week.  Held the first full week in May each year since 1984, tourism entities across America hold rallies, awards luncheons and other activities to help spotlight the power of travel. Continue reading »


Will Seccombe
President & CEO

Comment » | Uncategorized

VISIT FLORIDA Unveils Redesigned Website

April 3rd, 2013 — 3:00pm

VF.com logoI’m pleased to share that today, VISIT FLORIDA unveiled its redesigned VISITFLORIDA.com website as part of the state’s week-long events focused on Florida’s 500th anniversary.  Already one of the most popular destination marketing organization websites in the country with more than 20 million page views in 2012, VISIT FLORIDA’s new site leverages current technology trends to provide an easily navigable experience for users that celebrates Florida’s rich travel planning opportunities. Continue reading »

Comment » | Uncategorized

VISIT FLORIDA’s New Ad Campaign Celebrates the Power of Stories

February 7th, 2013 — 2:45pm

Today, I am pleased to announce VISIT FLORIDA has unveiled our new brand campaign that captures all the feelings of a Florida vacation experience in just four words: Must Be the Sunshine.  There is nothing more powerful than a personal story being shared directly with others, and so at its core ‘Must Be the Sunshine’ is a storytelling campaign. Continue reading »


Will Seccombe
President & CEO

Comment » | Uncategorized

Back to top