Sunshine Matters

During last week’s economic development mission to the U.K., Governor Rick Scott and VISIT FLORIDA co-hosted a summer luncheon barbecue for 60 key in-country travel trade and media executives.  The event, held at Sir Richard Branson’s spectacular Kensington Roof Gardens in central London, was also attended by many of VISIT FLORIDA’s partners based in the U.K.  We were thanked numerous times for “bringing the sunshine,” as our outdoor function marked the first time Brits had seen nice weather in over three weeks. Continue reading »

For the first time, Tourism Cares – a national non-profit organization based in Massachusetts – selected Florida for its annual Tourism Cares for America Project.  On March 29-30, nearly 250 volunteers from 20 states and Canada representing 80 different companies traveled to Pensacola to help with two equally worthy projects.  Over the two days, volunteers donated an estimated $25,000 in labor costs.

Part of the group worked to revitalize the 150-year old Pensacola Lighthouse.  Extensive painting projects to both the exterior and interior of the Lighthouse and museum were completed, as well as landscaping and parking lot upgrades to accommodate an increasing flow of visitors.  In addition to the labor, Tourism Cares awarded a $5,000 grant to the Pensacola Lighthouse to continue their restoration efforts. Continue reading »

It’s that time of year again! VISIT FLORIDA is seeking the best of the best in the tourism industry for our annual awards and honorees.  Each year, VISIT FLORIDA asks fellow tourism industry leaders to nominate peers for the following honors: the Flagler Awards, Florida Tourism Hall of Fame and Florida Tourism Honor Roll.

Named for the vision, perseverance, imagination and commitment of Henry Flagler, the Flagler Awards were established to recognize outstanding tourism marketing in Florida.  Every year, the Flagler Awards honor many of the countless individuals and organizations that help maintain and improve Florida’s position as one of the world’s most popular travel destinations.  It is a small way to acknowledge the tireless efforts of those who use their skill, commitment, resourcefulness, creativity and innovative spirit in marketing Florida to the world, and in doing so help ensure the continued success of our tourism industry. Continue reading »

For the past two years, VISIT FLORIDA has been partnering with American Express and Florida Travel + Life magazine on a television series featured on the Discovery Channel called Florida Travel + Life’s Affordable Luxury.  The series is all about getting acquainted with affordable luxury in Florida and features a different destination in the Sunshine State each show.  Eight episodes have aired to date, with recent episodes spotlighting the Space Coast, Fort Lauderdale, the Florida Keys and Orlando. Continue reading »