Sunshine Matters

During last week’s DMAI Convention in Austin, I had the privilege of speaking to industry professionals about how VISIT FLORIDA leverages our assets.  Chief among them are our 225,000 Florida fans – residents and visitors who love and promote the Florida lifestyle and who we influence through social engagement with the ultimate objective of maintaining a healthy brand ecosystem. Continue reading »

During last evening’s PromaxBDA Local Awards gala at The Mirage in Las Vegas, VISIT FLORIDA and NBCUniversal Skycastle won silver in the On-Air Commercial Advertisement category for our “Mi Sol es tu Sol” spot.  A panel of 63 judges from all across the country reviewed the entries and selected their top three in 55 different categories. Continue reading »

Last night’s premiere of the third season of La Voz Kids – one of the most popular programs in Spanish-language television – marked the start of year two of VISIT FLORIDA’s highly successful partnership with the Telemundo Station Group to reach targeted U.S. Hispanic audiences.  The 13-week reality TV series, which is filmed at Universal Orlando Resort, airs each Sunday night through June 14. Continue reading »

While the snow continues to fall in much of the U.S., VISIT FLORIDA is in the midst of our “Warmer Side of Winter” brand campaign.  Building on last year’s successful winter campaign, VISIT FLORIDA reminds potential travelers that Florida is the place to be this time of year, with a television spot featuring visitors literally flying over a host of the Sunshine State’s warm-weather settings. Continue reading »

For the first time ever, VISIT FLORIDA has partnered with BET to launch a nationwide campaign for Black History Month.  VISIT FLORIDA collaborated with destination partners in Miami, Overtown, Orlando and Eatonville, as well as prominent African Americans in the travel and tourism community, to create a series of short stories that tell of the rich heritage and culture found around the state. Continue reading »