Sunshine Matters

VISIT FLORIDA recently launched a new media site, improving how we engage with media and collaborate with industry on showcasing story ideas and content.  The site includes a media blog page, where we will showcase recent travel stories by journalists, updates from VISIT FLORIDA’s PR and Content team, and news about our tourism industry that would be of interest to consumer and trade media. Continue reading »

This week, VISIT FLORIDA and four of our tourism Partners met with media contacts and travel influencers in Charlotte and Greensboro during a media mission to North Carolina.  This is an important emerging market for VISIT FLORIDA, since consumers from this drive market can reach several northern and central Florida destinations within 5 to 7 hours.  In addition, Charlotte is the hub for U.S. Airways and airline lift among several carriers providing convenient access to Florida.  Continue reading »

VISIT FLORIDA’s 2013-2014 PR Media Missions & Receptions season has gotten off to a stellar start with a return to an emerging domestic market we haven’t visited in several years – Los Angeles.  Other new markets on this year’s schedule include Charlotte/Greensboro, Detroit and Cleveland/Cincinnati.  These four new markets were selected based on research showing the strength of their media assets and the benefit to Florida’s tourism industry of fostering increased media relations.  The PR team will also be returning to our traditionally successful markets of New York City and Washington, D.C. Continue reading »

I am pleased to announce that on Friday three Florida beaches – St. George Island State Park, Barefoot Beach Preserve County Park and Bill Baggs Cape Florida State Park – were named to Dr. Beach’s annual Top Ten Beaches in America list. Continue reading »

While Viva Florida 500 is a year-long commemoration of the discovery of the Sunshine State by Spanish explorer Juan Ponce de Leon and his crew, April marks the celebration’s biggest push.  To kick things off, VISIT FLORIDA participated in a press conference hosted by Florida Secretary of State Ken Detzner on April 2 to coincide with the actual anniversary of Ponce de Leon’s landing.  One of the big announcements was the impending arrival of El Galeón, a replica of Spanish ships from 500 years ago, that would be sailing from Spain to Puerto Rico and on to four ports of call in Florida. Continue reading »