Sunshine Matters

In an ongoing effort to support its vision of establishing Florida as the No. 1 travel destination in the world, VISIT FLORIDA attended South by Southwest (SXSW) for the first time.  The interactive conference is a greenhouse of ideas and solutions featuring presentations, keynotes and events hosted by some of the brightest minds in emerging technology. Continue reading »

In an effort to support its vision of establishing Florida as the No. 1 travel destination in the world, VISIT FLORIDA attended CES (the Consumer Electronics Show) for the first time. As the convergence of marketing and technology continues, Chief Marketing Officer, Will Seccombe, and I spent time learning and strategizing on how to connect with the consumer based on the future landscape presented at CES. Continue reading »