VISIT FLORIDA Selects JeffreyGroup for PR Representation in Latin America
November 18th, 2016 — 2:54pm
I am pleased to announce that VISIT FLORIDA has selected JeffreyGroup as our new agency of record to spearhead public relations efforts in Latin America. The agency was selected to manage media relations and influencer marketing efforts in the region. With a combined 1.9 million visitors and $2.7 billion in spending annually, Mexico and Brazil rank among the top countries for visitation and visitor spending in the state. Continue reading »
Tim DeClaire
Director, International Marketing
I am pleased to announce that VISIT FLORIDA’s Public Relations Representative, Lucille Spann, was named as a PR News 2015 Rising PR Star. This program honors the top PR professionals in the nation age 30 and under. As a great representation of VISIT FLORIDA, Lucille was recognized this week at the PR News’ Rising PR Stars 30 & Under Luncheon at the National Press Club in Washington, D.C. 