Sunshine Matters

As the sunshine state’s official tourism marketing corporation, VISIT FLORIDA is committed to establishing Florida as the No. 1 travel destination in the world.  In order to reach this goal, we conduct extensive research on the visitors to our state, and publish them yearly in our Florida Visitor Study.  The study pulls together the most recent visitor trend data which we use to develop our marketing messages for the year.  It can also serve as an invaluable tool to our Partners and friends seeking detailed information to assist with their own marketing efforts. Continue reading »

I am pleased to announce that VISIT FLORIDA’s efforts to market the Sunshine State to visitors around the globe in 2012 had a significant influence on their travel planning decisions.  Results just in from the annual Return on Investment Influencer Study show that, of the surveyed respondents who had been to Florida in the past year, 38.8 percent were significantly influenced in their decision to visit the state by one or more VISIT FLORIDA marketing initiatives.  This figure represents a 0.7  percentage point increase over 2011 and marks the fourth consecutive year of ROI increases, which have risen a total of 12.1 percentage points since 2008.  Continue reading »

Each year, VISIT FLORIDA conducts a survey to determine the return on investment from our annual advertising campaign.  I am pleased to share that VISIT FLORIDA’s spring advertising efforts generated $258 in traveler spending and $15 in new sales tax revenue for every $1 of advertising spend.  These figures are up from $177 and $11, respectively, in 2010. Continue reading »

As the sunshine state’s official tourism marketing corporation, VISIT FLORIDA is committed to establishing Florida as the No. 1 travel destination in the world.  In order to reach this goal, we conduct extensive research on the visitors to our state, and publish them yearly in our Florida Visitor Study.  The study pulls together the most recent visitor trend data which we use to develop our marketing messages for the year.  It can also serve as an invaluable tool to our Partners and friends seeking detailed information to assist with their own marketing efforts. Continue reading »

Each year, VISIT FLORIDA conducts a Return on Investment Influencer Study which measures the collective impact of our marketing efforts on visitors’ decisions to come to the Sunshine State.  Results from the 2011 study show that, of the surveyed respondents who had been to Florida in the past year, 38.1 percent were significantly influenced in their decision to visit the state by one or more VISIT FLORIDA marketing initiatives.  This figure represents a 1.2 percentage point increase over 2010 and marks the third consecutive year of ROI increases, rising a total of 11.4 percentage points since 2008. Continue reading »