Sunshine Matters

Patrick and his #40 Mazda RX-8 in their 'Share a Little Sunshine' attire for the Grand Prix of Miami

As you may be aware, in our ongoing efforts to promote the great state of Florida, we have created a strategic marketing partnership with Mazda.  This past weekend, during the Rolex Racing Series Grand Prix of Miami, VISIT FLORIDA and Mazda had an opportunity to showcase the ‘Share a Little Sunshine’ campaign to national and international audiences through a celebrity endorsement with Patrick Dempsey and his #40 race team.  Continue reading »

Congratulations, U.S. Travel Industry!  Today, President Obama signed the Travel Promotion Act into law.  This marks a significant day for our industry and we have much to celebrate.  I want to take this occasion to once again thank everyone in the Florida tourism industry who helped make this a reality.

To view the official White House video of President Obama signing the Travel Promotion Act in the Oval Office, please click here. Continue reading »