Sunshine Matters

Media Coverage Overview – June 18, 2010

KEY TOPICS

The VISIT FLORIDA Communications and PR team continues to respond to and proactively assist media regarding the oil spill situation. Please see the following highlights from the last 24 hours. Stay updated on current industry related information by electing to receive RSS feeds from SunshineMatters.org.

Overall, media coverage continues to report on tourism entities promoting ‘staycations’ for Florida residents, the proliferation of oil spill clean-up jobs, and the oil spill’s impact on Florida’s tourism industry and economy. Some articles continue to mention VISIT FLORIDA’s marketing campaigns and new commercials. Continue reading »

The Share a Little Sunshine campaign continues to gain momentum through ongoing partnerships that highlight the uniqueness and diversity of what Florida has to offer its visitors as well as residents.  One example would be the recent partnership with the Florida Film Commission to promote Digital Graffiti at Alys Beach, located along Northwest Florida’s Gulf Coast in the Beaches of South Walton.  Continue reading »

LEADERSHIP

• June 16: VISIT FLORIDA President & CEO, Chris Thompson conducted an interview with BBC Radio.
• June 17: VISIT FLORIDA President & CEO, Chris Thompson, participated in the Tallahassee Chapter of Florida Public Relations Association panel on tourism and the Deepwater Horizon Oil Spill response. Continue reading »

Media Coverage Overview – June 17, 2010

KEY TOPICS

Overall, media coverage reports on BP’s $20B escrow fund, BP’s Tony Hayward congressional hearing, and the oil spill’s impact on Florida’s tourism industry and economy.  Some articles continue to mention VISIT FLORIDA’s marketing campaigns and new commercials, as well as Universal Orlando’s Wizarding World of Harry Potter. Below, find highlights from tourism related articles and videos. Continue reading »

VISIT FLORIDA recently released into market our latest television ad aimed at helping visitors make well-informed summer travel planning decisions in light of the Gulf oil spill situation. The new ad, titled “More Than Enough,” recognizes that travelers have questions about current beach conditions in the Sunshine State and explains that, with more than 825 miles of beaches and 1,260 miles of Florida coastline, the Florida Live feature on VISITFLORIDA.com will allow them to see for themselves exactly what’s happening at destinations all across the state. Continue reading »