Sunshine Matters

I am extremely proud to announce the launch of an innovative, first-of-its-kind digital brand awareness co-op program with Google. VISIT FLORIDA is the first partner to pilot this new program, developed by Google specifically for the travel industry. Continue reading »

I am proud to announce that VISIT FLORIDA is working with Google to publish travel stories on a new smartphone and tablet application called Google Currents that has just been released.

Launching on Android devices, iPads and iPhones, Currents lets users explore online magazines and other content with the swipe of a finger.  VISIT FLORIDA’s work with Google is the first of its kind between the search engine giant and a destination marketing organization. Continue reading »

Against the backdrop of increasing competition, massive disruption, and revolutionary technological advancements, 167 Florida tourism industry leaders met at the annual VISIT FLORIDA Marketing Retreat to begin to set the course for VISIT FLORIDA’s  2012-2013 Marketing Plan. Continue reading »

As the college football regular season comes to a close, I am proud to announce the winning university in the Florida Fan Game contest. The Florida Fan Game is an initiative of VISIT FLORIDA’s Share A Little Sunshine program, engaging Floridians to support tourism by inviting friends and family to visit the state. The head football coaches at six of Florida’s major universities called on their fans to send digital invitations, earning points for their school in the Florida Fan Game. With more than 23,000 invitations sent, the University of Florida has earned the title of having “Florida’s No. 1 Fans.” Continue reading »

VISIT FLORIDA is proud to announce the selection of SapientNitro, part of Sapient Corporation (NASDAQ: SAPE) as its new lead agency of record.  The official announcement, which included the retention of Miles Media Group as part of the digital team, was made during the closing session of VISIT FLORIDA’s annual Marketing Retreat in Orlando. Continue reading »