Sunshine Matters

Having welcomed more than 3.6 million Canadian visitors in 2012, VISIT FLORIDA proudly exhibits at two events targeting decision-makers in the meetings, conventions and incentive markets in Toronto: Ignite Business Expo (iBE) and IncentiveWorks. Continue reading »

So far, this is shaping up to be another great year for the the five Official Florida Welcome Centers that are managed and operated by VISIT FLORIDA.  More than 1.3 million visitors have already come through the Florida Welcome Centers from January to June, representing a 2.8 percent increase from the same period last year. Continue reading »

This week VISIT FLORIDA entered a new fiscal year with a new marketing plan, an increased budget and higher expectations.  We also welcomed a new industry leadership team.

The changing of the guard on VISIT FLORIDA’s Board of Directors and industry committees is a powerful reminder of the incredible amount of time, energy and resources that the Florida tourism industry invests to lead VISIT FLORIDA. Continue reading »

VISIT FLORIDA continued its tradition of success at the 45th annual U.S. Travel Association’s International Pow Wow (IPW) in Las Vegas.  The five-day event had a record attendance of nearly 6,400 delegates from the U.S. and 70 other countries, including  1,300  international and domestic buyers and 500 media.  The 2013 IPW is expected to generate more than $3.5 billion in travel to the U.S. over the next three years. Continue reading »