Sunshine Matters

VISIT FLORIDA Insiders are visitors’ guides to Florida, taking them along for the ride as they explore all the Sunshine State has to offer.  As Floridians from all walks of life, the Insiders are experts on all things Florida, including beaches, shopping, entertainment and luxury, food and dining, smart travel, culture, family travel, outdoors and nature, golf and off the beaten path.  With their blogs, articles, photos, videos and radio and television appearances, VISIT FLORIDA’s Insiders answer visitors’ questions and share the latest happenings and the cultural richness that make Florida so compelling for residents and visitors alike. Continue reading »

I am pleased to share that today, during a press conference in Tallahassee, TaxWatch unveiled a new report on the importance of the tourism industry to Florida’s economy.  Unpacking the Benefits of Florida Tourism is the first component of a comprehensive report on Florida’s capacity to increase tourism and create jobs that is due out in late 2014. Continue reading »