Sunshine Matters

Estimated to be a $60 billion global industry, medical tourism has been steadily increasing in the United States and around the world.  With Florida’s attractive weather and well-known health facilities, the Sunshine State is uniquely positioned to garner a larger portion of those traveling to seek medical products, services and training.  Today, VISIT FLORIDA announces the establishment of a new $2.5 million grant program to assist Florida businesses in promoting themselves as a medical tourism destination of choice. Continue reading »

VISIT FLORIDA recently exhibited at the 26th annual International Tourism & Travel Show (SITV) in Montreal, Canada.  This tourism travel show has become one of the biggest events of its kind in North America, which attracted an estimated 33,000 consumer and trade attendees over the three days.  VISIT FLORIDA and several of our Industry Partners had an opportunity to distribute Florida collateral materials and discuss what’s new in the Sunshine State. Continue reading »