Sunshine Matters

Our International Team has been busy in our emerging markets within the past few months.  Emerging markets are countries that represent a small percentage of Florida’s current international visitors, but have the potential to be much stronger feeder markets in the future.  At present, these markets represent 9 percent of Florida’s international visitors.  Florida’s emerging markets include: Australia, China, India, Japan, South Korea and Russia. Continue reading »

I am pleased to share that VISIT FLORIDA has recently updated and revamped our Tourism Industry Grant Program.  VISIT FLORIDA administers several reimbursement grant programs to assist Industry Partners with marketing their business and publicizing the tourism advantages to the State of Florida. Continue reading »

The Florida tourism industry is in the unique position of having attained so much success in recent years that we now face the challenge of determining how best to continue to build on our momentum.  To that end, nearly 200 Florida tourism industry leaders met this week at the annual VISIT FLORIDA Marketing Retreat to review research and hear from experts in order to provide input on the development of a strategic marketing plan for the years to come. Continue reading »