Sunshine Matters

Last week, I had the opportunity to represent VISIT FLORIDA as we joined the team from the Florida Attractions Association (FAA) for the 2015 Attraction Regional Forums.  These forums brought together more than 100 FAA members and stakeholders at four locations around the state.  Our hosts included the River District – City Pier Building in Fort Myers, Jungle Island in Miami, Medieval Times in Orlando and Flagler College in St. Augustine. Continue reading »

To leverage international travel trade already visiting the Sunshine State to attend Florida Huddle, VISIT FLORIDA organized five highly successful pre- and post-familiarization (FAM) tours of several Florida destinations.  Co-hosting these FAMs with local CVBs and other tourism businesses allowed key international travel trade representatives to experience for themselves all that Florida has to offer so they can share their personal experiences with clients back home. Continue reading »

In addition to the highly-successful travel trade familiarization (FAM) tours VISIT FLORIDA and our local Partners hosted as part of Florida Huddle, our Public Relations team organized a post-Huddle FAM tour of Fort Lauderdale, the Florida Keys & Key West and Miami for a group of international travel media.  Nine journalists from around the globe took full advantage of the opportunity to experience unique Florida activities, such as feeding a shark, taking an airboat ride, visiting an outdoor street art museum and doing a little ghost hunting. Continue reading »

VISIT FLORIDA staff recently presented a check in the amount of $2,347.50 to the Boys & Girls Clubs of the Big Bend, our 2014 Jeans Day Charity.  For a $2 weekly donation, staff members can wear jeans to work on Fridays.  One dollar funds our Christmas Connection adoptions each December and the other dollar goes to the charity organization chosen annually by the VISIT FLORIDA staff.  These efforts are coordinated by the VISIT FLORIDA Charity Committee, made up of staff volunteers. Continue reading »

Through our continued partnership with NBC Sports and the Golf Channel, VISIT FLORIDA is proud to announce the premiere of Big Break The Palm Beaches.  As season 23 of the reality golf competition kicks off tonight, this marks the second time in as many years that the show has been hosted in Florida – the first was held at the Omni Amelia Island Plantation in 2014 and now at the PGA National Resort & Spa in Palm Beach Gardens.  Continue reading »