Sunshine Matters

Yesterday, VISIT FLORIDA and nine other statewide organizations hosted the industry’s annual Florida Tourism Day at the Capitol.  This all-day event provided an excellent opportunity to showcase the state’s No. 1 industry to the legislature. Continue reading »

As part of Florida Tourism Day at the Capitol, a group of former Florida Tourism Hall of Fame inductees, VISIT FLORIDA Board members and Florida Council of Tourism Leaders was on hand for the official unveiling of the new Florida Tourism Hall of Fame display at the Florida Capitol.  The event, which was held at the Official Capitol Welcome Center, marked the culmination of a project by the Florida Council of Tourism Leaders to relocate the Hall of Fame from VISIT FLORIDA’s headquarters to a more widely-accessible display in the Capitol building. Continue reading »

Last week, VISIT FLORIDA’s International Sales & Market Development and Global Public Relations teams attended ITB Berlin, the world’s leading travel trade show.  The international travel market proved to be highly competitive, with 186 countries on hand to promote their destinations to 175,000 attendees. Continue reading »

Ranked sixth among countries for international visitation to the Sunshine State in 2014, Colombia is an important global market for VISIT FLORIDA.  To ensure Florida stays top of mind for in-country travel trade and media, our International Sales & Market Development team recently completed a sales mission to Medellin and Bogota, and was highly visible during the 34th edition of ANATO. Continue reading »

Through a partnership between National Geographic and VISIT FLORIDA, a new online hub dedicated to the 50 best wild and natural experiences in Florida has already garnered nearly 20 million impressions.  This custom editorial and marketing program supports VISIT FLORIDA’s publishing and storytelling initiative and beautifully communicates the state’s incredible array of outdoor attractions. Continue reading »