Sunshine Matters

VISIT FLORIDA recently launched our 2015 “Say Yes to Florida” Spring marketing campaign, which builds on last year’s award-winning success with encouraging families to ‘say yes’ to a Sunshine State vacation.  Following its initial launch in 2014, the campaign was named by Skift as one of the ‘5 Best Travel Ads to Watch.’   Continue reading »

VISIT FLORIDA recently wrapped up the sixth year of our marketing partnership with Peter Miller and his popular television show Bass2Billfish that airs on NBC Sports Outdoors and the World Fishing Network.  Bass2Billfish is a hybrid reality TV show that incorporates travel and Florida’s diverse fishing environment, known as “The Fishing Capital of the World.” Continue reading »

This week, VISIT FLORIDA and our Florida Ambassador Emeril Lagasse wrapped up the third season of “Emeril’s Florida.”  Having quickly become one of the top-rated television shows on the Cooking Channel and Food Network, “Emeril’s Florida” features the high energy celebrity host as he explores dining, entertainment and travel opportunities on location throughout the Sunshine State.  Continue reading »

Florida enjoyed more than 1.6 million visitors from the UK in 2014, making the region the third highest ranked feeder market among Florida’s top five international markets.  In conjunction with VISIT FLORIDA’s advertising and trade initiatives, communication strategies become increasingly important in maintaining and growing market share.  According to the Association of British Travel Agents, their Travel Trends 2015 report indicated continued economic recovery and a return to consumer confidence and spending. Continue reading »