Sunshine Matters

Last week, in partnership with the International Equestrian Group, VISIT FLORIDA participated in the second-annual Rolex Central Park Horse Show in New York City. With horse farms located in each of Florida’s 67 counties, making up nearly 30 percent of Florida’s total farms, VISIT FLORIDA leverages high-end equestrian shows and opportunities to market equine tourism in the Sunshine State. Continue reading »

I am pleased to share that earlier this week, VISIT FLORIDA and eight of our Florida aviation and tourism industry Partners participated in World Routes 2015 in Durban, South Africa.  Held in Africa for the first time, this prestigious event attracts the senior representatives from the world’s airlines, airports and tourism authorities who wish to meet, plan and discuss new and existing global air services. Continue reading »

When Emeril Lagasse selected the 13 Florida chefs who would be featured during the Taste of Emeril’s Florida event on September 16 in St. Petersburg, those of us planning the program began to salivate.  The chefs represented Florida’s diverse culinary scene, including both the familiar and the unexpected. Continue reading »

The VISIT FLORIDA Board of Directors set the bar high with the new 2020 Strategic Plan.  This new direction requires a new mindset that projects who we aspire to be as individual employees, as teammates and as a company.  After two months of gathering input from all levels of VISIT FLORIDA’s staff, the following three corporate values now serve as the foundation for our team and how we do business.  They guide our actions and inspire us to be better every day. Continue reading »

In the first 6 months of 2015, the Florida tourism industry welcomed over 54 million visitors to the Sunshine State, putting us on pace to surpass Governor Scott’s goal of 100 million visitors and on target for a fifth consecutive record year.  Given these figures, one might assume that we would continue to employ the same strategies that have worked well for the last five years.  However, I am proud to share that VISIT FLORIDA will not be resting on our laurels. Continue reading »