Sunshine Matters

Last week, VISIT FLORIDA traveled to Canada to “Share the Sunshine” with media in Toronto and Montreal.  It’s been said that Florida is Canada’s back yard, despite the hundreds of miles and states that separate the two.  As the largest market with more than 27 percent of Florida’s international visitors, Canada is extremely valuable for Florida tourism. Continue reading »

VISIT FLORIDA recently participated in the Brand USA India mission, which took place in Chennai, Mumbai and Delhi.  With 30 participating U.S. delegates, the mission attracted more than 700 travel agents.  The event included B2B meetings and networking dinners in each of the three cities.   Continue reading »

With a little more than two months remaining in the calendar year, I am pleased to share the hard work and success of VISIT FLORIDA’s Industry Relations team.  VISIT FLORIDA’s Industry Relations team is responsible for recruiting and retaining Partners, and works hard to ensure that all of our Partners stay informed of marketing opportunities and program benefits.  Nearly 12,000 tourism industry businesses and organizations engage with VISIT FLORIDA on some level. Continue reading »

Last month, VISIT FLORIDA’s International Team was busy with our Latin American markets, hosting a Familiarization (FAM) Tour and participating in multiple conferences and events in Boca Raton, Brazil and Argentina. Continue reading »

I am proud to share that NationalGeographic.com has launched its new online hub dedicated to Florida’s pristine parks.  The hub is the result of a three-year partnership between VISIT FLORIDA and National Geographic to tell the world about Florida’s great outdoors. Continue reading »