Sunshine Matters

Florida Huddle 2016, recently held at the Tampa Convention Center, was a resounding success in its third year of being owned and operated by VISIT FLORIDA.  Three high scores for this travel trade show continue to tell the story of Florida Huddle: more buyers, more time for appointments, more Florida travel business transactions.  Hosted by Visit Tampa Bay, the show was sold out, reflecting the tourism industry’s interest in the show. Continue reading »

The VISITFLORIDA.com Racing Team kicked off the 2016 season at the 54th annual Rolex 24 at Daytona this past weekend with a podium finish.  This marks year three of VISIT FLORIDA’s partnership with Jim France’s International Speedway Corporation (ISC), the VISITFLORIDA.com Racing Team, the IMSA WeatherTech SportsCar Championship and Mazda USA. Together, these four well-known entities make up the largest motorsports partnership of its kind aimed at aggressively driving tourism to Florida. Continue reading »

In February, BET viewers will be able to see a a series of short stories produced by VISIT FLORIDA that invite visitors to “come for vacation and discover your roots.”  In collaboration with destination partners in St. Augustine, Pensacola, Orlando, Eatonville, Miami and Overtown, as well as prominent African Americans in the travel and tourism community, four 60-second vignettes will tell the amazing and inspirational stories of Florida’s rich African American heritage and culture. Continue reading »

I am proud to announce that Toni Caracciolo and Samantha Padgett were officially confirmed as members of VISIT FLORIDA’s Board of Directors during Friday’s Enterprise Florida board meeting. Having already been approved by the Florida Department of Economic Opportunity, Toni and Samantha will fill seats vacated by two retiring board members. Continue reading »