Sunshine Matters

At Stereo Café, a cozy restaurant located in the heart of Munich, Germany, VISIT FLORIDA recently held a small reception to announce the Florida Attractions Finder to nearly 20 top in-country consumer journalists.  Germany is one of the Sunshine State’s top markets for visitation and visitor spending; ranked second in Europe and sixth globally, with 452,000 visitors who spent more than $283 million in 2015. Continue reading »

Brand USA recently held its “#tasteUSA” MegaFam, hosting 60 of the top-selling travel agents from Australia and New Zealand.  The agents were split into six teams, each traveling to a different state, who were pitted against one another in a social media battle to explore the culinary aspects and attractions of the cities visited within each destination. Continue reading »

I am pleased to announce that VISIT FLORIDA has selected our new leadership to serve on the Executive Committee, Board of Directors and industry committees.  Nearly 240 VISIT FLORIDA partners, including some of the industry’s foremost experts, have been selected to represent the tourism industry for the upcoming term. Continue reading »