Sunshine Matters

During last week’s DMAI Convention in Austin, I had the privilege of speaking to industry professionals about how VISIT FLORIDA leverages our assets.  Chief among them are our 225,000 Florida fans – residents and visitors who love and promote the Florida lifestyle and who we influence through social engagement with the ultimate objective of maintaining a healthy brand ecosystem. Continue reading »

Last week, Florida’s tourism industry participated in the 2015 Destination Marketing Association International (DMAI) Convention in Austin, TX.  The Sunshine State was well represented, with 19 individuals or DMO Partners bringing home accolades and designations for their continued success and engagement with DMAI. Continue reading »