VISIT FLORIDA Becomes Brand USA Founding Partner
April 18th, 2012 — 2:42pm
As part of today’s opening presentation for the Florida Association of Destination Marketing Organizations’ Industry Summit, I was proud to announce VISIT FLORIDA’s new founding partnership with Brand USA. Patterned on the VISIT FLORIDA model as a public-private tourism marketing corporation, Brand USA was created in 2010 to encourage travelers from all over the world to visit the United States. Through our base commitment of $1 million and significant in-kind investments, VISIT FLORIDA joins Marriott International, the Walt Disney Company and Best Western International as Brand USA’s founding travel partners. Continue reading »
Chris Thompson
President and CEO
