Sunshine Matters

Of the estimated 91.5 million visitors (not including residents) who visited Florida last year, 13.9 million were from Canada and overseas markets.  Compared to 2011, overseas travel to Florida increased 10.3% in 2012, and accounted for 11.3% of total visitation to the state.  Given the importance of these overseas travelers, VISIT FLORIDA’s International Team started the 2013-2014 fiscal year coordinating several new signature events and missions that provided our Florida industry Partners with significant added value. Continue reading »

CANADA

With Canadian tourists being one of the largest international markets for Florida, VISIT FLORIDA partnered with the Pensacola Convention & Visitors Bureau at the Addison Travel Trade Shows in London, Montreal, Ottawa and Toronto to promote the Sunshine State.  The shows included pre-educational and entertaining seminars followed by a tradeshow, which drew an attendance of 1,129 travel agents over the four days.  Travel agents had an opportunity to learn about what’s new in Florida, as well as pick-up the most current VISIT FLORIDA material.  Continue reading »