2011 VISIT FLORIDA Ad Campaign Garners Significant ROI
November 20th, 2012 — 10:32am
Each year, VISIT FLORIDA conducts a survey to determine the return on investment from our annual advertising campaign. I am pleased to share that VISIT FLORIDA’s spring advertising efforts generated $258 in traveler spending and $15 in new sales tax revenue for every $1 of advertising spend. These figures are up from $177 and $11, respectively, in 2010. Continue reading »
Vicki Allen
Research Manager
