VISIT FLORIDA ‘Love, Florida’ London Campaign Taps into Blue Monday
January 19th, 2016 — 5:39pm
For the past few weeks, Londoners have been treated to moments of Florida sunshine: in out-of-home advertising, on subway banners, at bus shelters, through taxi wraps, and via surprise-and-delight social activations. Until yesterday, the campaign was all about Florida sharing a little sunshine with our British friends and potential travelers. But yesterday was Blue Monday — what the U.K. calls the most depressing day of the year — and we thought it wise to change the game. So we made it possible for our British friends to share a little sunshine with each other. Continue reading »
Susannah Costello
Vice President, Global Brand