Sunshine Matters

I am pleased to share that today Governor Scott joined tourism leaders at the Clearwater Marine Aquarium to highlight the $74 million allocation in the “KEEP FLORIDA WORKING” budget for VISIT FLORIDA.  This funding will allow our Partners in the Florida tourism industry to continue attracting record numbers of tourists to Florida. Last year, Florida welcomed a record 98.9 million visitors, who spent a total of $82 billion while in the Sunshine State. Continue reading »

The VISIT FLORIDA Promotions Department has partnered with Warner Bros. Pictures and media in key markets to create consumer promotions that send winners to experience behind-the-scenes tours at Florida’s own, Clearwater Marine Aquarium, home of Winter the dolphin, whose rescue and recovery inspired the 2011 hit movie “Dolphin Tale.”  The sequel, “Dolphin Tale 2,” continues the miraculous real-life story of Winter and her pals at the Aquarium. Continue reading »

As a way to showcase all there is to see and do in the Sunshine State, VISIT FLORIDA operates the five Official Florida Welcome Centers – four of which are located at strategic points along I-10 and the fifth is housed within the State Capitol in Tallahassee.  With more than 2.5 million visitors stopping into the Welcome Centers each year, they represent a tremendous opportunity for VISIT FLORIDA’s tourism industry Partners to share their messaging with a significant portion of the state’s driving travelers. Continue reading »