Sunshine Matters

In order to maximize the reach of the shared Florida brand, VISIT FLORIDA is committed to providing co-op opportunities in all our marketing efforts.  This focus on expanding Florida’s presence in front of consumers is facilitated by negotiating cost-effective advertising buys that are then offered to Partners through our Co-op Marketing Planner.  The planner includes nearly 300 advertising, sales, promotions and public relations options. We have expanded from a traditional print co-op model to new digital and social media co-ops, including Facebook, mobile, SEM and re-targeting co-ops, as well as hyper-targeted broadcast buys and a brand awareness co-op program on Google Networks. Continue reading »

VISIT FLORIDA’s Vision – to establish Florida as the #1 Travel Destination in the World – is ambitious, but even with a faltering economy, intense domestic and international competition, and reduced funding the Vision is achievable.

Together, we can establish Florida as the #1 Travel Destination in the World.  To succeed, VISIT FLORIDA must build a strategic marketing platform that aligns the collective interests of the Florida tourism industry and provides integrated marketing opportunities for the industry to leverage. Continue reading »