Sunshine Matters

Following last month’s Digital Innovation Forum in California, VISIT FLORIDA and five Industry Partners turned learning into action by partnering with Twitter to promote the unofficial start of summer.  Yesterday, VISIT FLORIDA sponsored the Promoted Moment and Promoted Trend.  The “story” – #SummerStartsNow – in Florida, targeted all Twitter users in the United States. Continue reading »

VISIT FLORIDA and nineteen Industry Partners, including Florida DMOs, CVBs, attractions, restaurants and even an airline, embarked on our second Digital Innovation Forum last week in Silicon Valley and San Francisco.  For five days, the group met with key staff – including Shantanu Narayen, CEO of Adobe Systems and Gopi Kallayil, Chief Evangelist of Brand Marketing for Google – and other product, brand and business leaders from Adobe, Facebook, Google, Twitter, Airbnb and Uber.  Attendees spent the week learning how to leverage each digital company or social platform for their own digital needs, while also being privy to up and coming products, trends and insights. Continue reading »