VISIT FLORIDA Introduces Florida Fashion to Chinese Influencers
September 21st, 2016 — 10:17am
In 2015, the number of Chinese outbound travelers increased by 15%, reaching an all-time high of 133 million. As this number increases, VISIT FLORIDA continues to focus its PR efforts to reach Chinese consumers with a passion for travel. Of the nearly 300,000 Chinese travelers who visited Florida in 2015, 93% named shopping as their No. 1 activity. Based on this research, VISIT FLORIDA recently hosted a group of Chinese fashion key opinion leaders, also known as influencers, on a South Florida familiarization tour. Continue reading »
Meagan Dougherty
Public Relations Manager
