Sunshine Matters

It’s that time of year again!  Nominations are now open for the Florida Tourism Hall of Fame. Begun in 2001, the Florida Tourism Hall of Fame acknowledges contemporary and historic figures whose vision, creativity and drive have had a positive and significant impact on the development of Florida as a desirable visitor destination.  Each year, one Hall of Fame inductee will be selected by the Florida Council of Tourism Leaders from among the nominations received, approved by the VISIT FLORIDA Board of Directors and then formally recognized during the Florida Governor’s Conference on Tourism.  Continue reading »

Now in its 47th year, the annual Florida Governor’s Conference on Tourism is coming up September 22-24. In less than four weeks at the Boca Raton Resort & Club, attendees can count on being inspired, engaged, energized and educated by some of the industry’s top thinkers – and receive business insights that lead to big ideas.  Here’s what some of this year’s speakers will be talking about: Continue reading »

Today, Senate Bill 398 establishing a permanent home for the Florida Tourism Hall of Fame at the State Capitol was signed into law by Governor Rick Scott.  A huge thank you to the bill’s sponsor Sen. Detert, co-sponsor Sen. Margolis, along with the members of  the Senate Commerce & Tourism Committee, as well as Rep. La Rosa who put forward the companion bill in the House. Continue reading »

The Florida Council of Tourism Leaders, comprised of the former chairs of VISIT FLORIDA’s Board of Directors, met recently in conjunction with the Florida Governor’s Conference on Tourism.  The Council is committed to our mission to preserve, protect and defend the Florida tourism industry and are showcasing this by taking on our first task. Continue reading »

Consumer promotions are a great way to build positive brand awareness and consumer engagement.  VISIT FLORIDA’s Promotions Department makes it easy for our Industry Partners to participate in programs in key feeder markets, as well as regionally and nationally.  The team works with radio and television stations, newspapers, magazines and retailers to feature Florida vacation packages as prizes in contests and sweepstakes.  We negotiate the terms of each program and pitch the opportunities to our Partners to put together the vacation packages. Continue reading »