Countering Matthew: The “Florida Now” Playbook
October 31st, 2016 — 1:28pm
As the most dangerous hurricane in 11 years lashed the Sunshine State on October 6th and 7th, VISIT FLORIDA activated a well-rehearsed marketing response that would change the national story and show off Florida as it is post-storm: sunny and ready for visitors.
In short, here’s what has happened: Continue reading »
Kevin McGeever
Senior Editor
