October 31st, 2016 — 1:28pm
As the most dangerous hurricane in 11 years lashed the Sunshine State on October 6th and 7th, VISIT FLORIDA activated a well-rehearsed marketing response that would change the national story and show off Florida as it is post-storm: sunny and ready for visitors.
In short, here’s what has happened: Continue reading »
Kevin McGeever
Senior Editor
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May 25th, 2016 — 1:03pm
As we approach the start of the 2016 Hurricane Season, I wanted to share the resources and action steps VISIT FLORIDA has developed to ensure Florida’s visitors have access to real-time, hyper-local information. It is our hope that these efforts will allow our visitors to make the most informed travel-planning decisions possible in preparation for a potential weather threat that might impact the state. Continue reading »
Meredith DaSilva
Vice President, Executive Operations and Administration
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