Sunshine Matters

I’m excited to share the following press release with you that was sent out this afternoon by Governor’s Scott’s Press Office:

Governor Rick Scott and Agriculture Commissioner Adam Putnam today helped VISIT FLORIDA®, the state’s official tourism marketing corporation, announce the launch of their new FishingCapital.com website.  Working with the Florida Fish and Wildlife Conservation Commission (FWC), VISIT FLORIDA has created the ultimate website for boating and fishing enthusiasts with content to help anglers get the most out of their next Florida fishing trip.  The announcement was made at the Destination Panama City Marina just before Governor Scott and other Cabinet members embarked on a brief fishing trip for the Florida Bass2Billfish television show, sponsored by VISIT FLORIDA.  Continue reading »

I am delighted to report that yesterday’s 2011 Florida Tourism Day at the Capitol was a huge success.  The purpose of Tourism Day is to educate the legislature, media and Floridians about the importance of Florida’s tourism industry and the rationale for public funding.  It serves as a platform to let our lawmakers know just how vital tourism is to our state and how crucial it is for them to support Florida’s No. 1 industry.  Continue reading »

VISIT FLORIDA is continuing our successful strategic marketing partnership with Mazda in 2011.  One big way we are able to leverage that relationship is by returning to Dempsey Racing this season as title sponsor of the No. 40 VISIT FLORIDA/Dempsey Racing Mazda RX-8 GT and lead drivers Patrick Dempsey and Joe Foster.  The team will once again showcase both the VISITFLORIDA.com and Share a Little Sunshine paint schemes at respective races during the 2011 GRAND-AM Rolex Sports Car Series season. Continue reading »